Professional experience and academic background.

Fractional | Created, planned, and implemented the company’s website content refresh and launch. Writes and orchestrates white papers, landing pages, and collateral aimed at executives, investors, and potential partners.

Contractor | Distilled complex information into crisp, compelling content that generated leads, built brand awareness, and boosted engagement by 6x. Collaborated with sales, product, and design to deliver strategic flagship materials.

Built and led a comprehensive MarCom program in a resource-limited environment to support branding, business development, and stakeholder engagement. Performed market analysis to extract trends and insights, informing strategic planning and positioning. 

Contractor | Planned and implemented data-driven, multichannel content strategies to drive lead generation. Delivered websites, white papers, collateral, and infographics to articulate technical solutions and market differentiation.

Built and led integrated content and comms strategies that boosted visibility and engagement. As the second employee, I supported the company's transformation from a startup to a rapidly growing public entity.

Copy Clients: Bosch, Thermadore, Baileys, Nutella

Media: Torstar, Strategy, Media in Canada