The challenge here was to write swag copy that appealed to all conference goers — account folk and data scientists alike. If you jump straight into geospatial analytics jargon too fast, everyone will blank on you. (After all, we are humans and not robots. Well, not yet.) This phone card holder had to appeal to a diverse conference audience, but I wanted it to speak to people on a human level. The copy had to complement the beautiful imagery, while delivering key company messaging. Phone, cards, and beautiful imagery all in one place — literally, the world in their hands.

 

"The world at your fingertips," would have worked as well, but that's my copy and I'm sticking to it.