STAT Search Analytics

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The challenge was to strike a balance between being descriptive, clear, and entertaining — fun yet functional.  When you think "stats", you typically don't think "fun", but the folks at STAT welcomed talky, creative copy.

 

As the copywriter for their most recent website update, I was allowed to inject a lot of humanity and cheek into their web words.

 

Humanity + cheek = my happy place.  Assets ↘

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