BOSCH Appliances​

"German engineering that you park in the kitchen."

 

The challenge was to convey quickly that Bosch appliances are high-quality, high-tech machines. Initially intended for a promo card, this headline became the crux of an integrated brand campaign that secured additional agency business at Soda & Tonic Advertising (a boutique agency, now called 'Mr. G').

 

Bosch products are amazing, but we don't typically think "cool and high-tech" when considering a dishwasher. Of course, people love their cool shiny toys.  And what's the ultimate shiny toy? A beautiful, expertly crafted automobile.  Video ↘

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